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The Perils of Over-Microtargeting in Modern Campaigns
In the era of advanced data analytics, campaigns have more tools than ever to segment voters and deliver tailored messages....
4 hours ago2 min read


Swing Voters or Low-Propensity Voters? How Campaigns Decide Where to Focus
Every campaign faces the same resource constraint: limited time, money, and staff. With those limits comes a critical strategic question—...
May 182 min read


The Challenge of Measuring What Matters and What Moves
It happens every cycle: polls show a top issue dominating the headlines, campaigns respond accordingly, but come Election Day, the...
Apr 283 min read


5 Common Polling Mistakes (and how to avoid them)
We’ve outlined five of the most common mistakes made when conducting or interpreting political survey data.
Apr 54 min read
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